In the last few decades, women have created a storm by entering new fields & professions. They have proved their mettle by being central to the growth of homes, businesses, economies and our futures. In this blog, we take a look at the distinctive characteristics that set a female entrepreneur apart from her male counterpart, and how gender-specific strengths can be combined to push the boundaries of innovation, expansion and economics.
The inception of the idea to be an entrepreneur stems from similar desires for both sexes: they have always envisioned having a business of their own or have wanted to start something of great meaning and significance to them. But much of the similarity ends here and gender-specific differences greatly influence the start and progress of their entrepreneurial journey.
Since its inception, freelancing has been about ditching the corporate workplace and leading an independent life, without compromising on the returns of one’s expertise. Over the years it has become a lifestyle suitable for those who do not wish to be part of a system which restricts their independence.
Albert Camus, a leading 20th century philosopher and thinker said:
“The only really committed artist is he who, without refusing to take part in the combat, at least refuses to join the regular armies and remains a freelance”
The appealing and serene mountains, the clear winds from amidst the healthy foliage of the robust woods, the calm sounds of the gushing water flowing across the rivers, little birds chirping back-and-forth from their nests as they measure the far-reaching sky, the modest people and the colourful and bustling aura despite religious and cultural differences; that’s what my India is all about. That’s what our India is all about. But somewhere amongst this enthralling and hypnotizing description of India, in the shabby roads of this economically-rising-country lies the harsh truth.
As is known, every business needs a potential market, and every market needs to be tapped through a well-planned marketing strategy. Although, as everything else, devising a befitting marketing strategy is easier said than done.
The basic idea of marketing, lies in the popularly known “4 Ps”, which comprise of Product, Price, Place and People. While product, or services, remain constant, the other Ps are dynamic, and play a major role in the determination of the success of any new business idea.
Creativity is generation of ideas that result in improved efficiency or effectiveness of a system. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. If you have ideas, but don’t act on them, you are imaginative but not creative.
There are plenty of reasons why users might think that Collatebox aims to compete with Google Sheets. It does have functionality that resembles very closely to that of a spreadsheet, after all. And yes, you can store numbers, text, or any other data you can think of, right there online. It also has a very low learning curve, both for new Excel-savy users and (probably very few) people that have never encountered a spreadsheet before. But the chief raison d'etre of Collatebox is not calculation; it's collaboration.
Indians have always been longing for well-settled job oriented future self's secured lives. All of the 'get-a-job-after-study' ideology started off from the time of The Raj. Britishers had a way with playing with Indian minds. They wanted to change our entire thought process and thus attacked at the very grass root level by changing the whole idea behind education and squeezing it to - get a job! Six decades post independence, it was still prevailing. "Khud ka business" (one's own business) was way too gross. 'Failure' was possibly the best annotation given to those who tried. Until now.
Digital education is the new ecommerce, but things are different in India and here is an interesting take by Debendra Sahoo, founder of Tanishq IT Solution on how to make digital education work in India
Internet is a great enabler. Is has an ability to make quality education accessible. A teacher can share her knowledge with thousands of students. While this sounds grand, like most things, execution and interaction is the key. The hottest thing after e-commerce in the Indian startup ecosystem is education. If VC investment were an indication of the value of a sector, education would definitely be among the top 3. The question is how much of value have we created in this space?
Crowdfunding, as its name suggests, is a funding method where common people like you and me, henceforth the crowd, fund a creative project (for instance, music, film, book publication), a benevolent or public-interest cause (for instance, a community based social or co-operative initiative) or a business venture.
The fear of failure is one of the ten most dreadful fear of human life. Most of the “about-to-succeed” people aren’t able to reach that zenith of success because of this fear of failure prevailing inside them.
But, what if I say failure is a new step towards success?
Less than two decades back, when we engineers set out to work on industry standard programming and application development, we had no idea of user centric design. We only knew or ‘GUI’ or user interface. UI of the late 80s and early 90s was largely designed to maximise performance with a minimal look and feel. As programmers we were adept at Unix commands on command line or typing powerful data manipulation commands on an Oracle or SAP interface. Everything was a text command. Programmers designed the applications or apps. Expectedly all apps that were considered usable by geeks were released to innocent unsuspecting customers. If you are in doubt, just find a copy of Oracle Enterprise Manager User Manual of version 8. Life has changed so much since then.
As business lovers we wish that startup lessons could be provided in any educational institution, but sadly, we aren’t lucky enough. Think of the most crucial, nerve-racking ordeal of startups in India. A major stumbling block for many entrepreneurial newcomers, before they attract the first bunch of customers and try their hands at a range of publicity stunts, is generally generating enough money to roll out preliminary operations such as market research and product development.
Since 2012, e-commerce in India has grown the fastest in the Asia-Pacific region. With over 250 million internet users and growth being shown at an extremely fast rate, e-commerce in India is estimated to reach $20 billion in 2015, which is eight times ($2.5 billion) the amount it was worth in 2009. This infographic by vouchercloud takes a look at the growth of e-commerce in India and predicts the levels it could reach in the not too distant future.
At TEN we are focused on driving Entrepreneurship through various means. In this context we are thrilled to announce our first blog competition.
Blog topics should be related to Entrepreneurship, and ideally with an Indian context. Some suggested topics - Social Entrepreneurship, Innovation in India, User experience design, Branding in Digital age, Indian startup ecosystem, Crowd funding, Angel investing in India, Lean methodology, Women in entrepreneurship, Idea Generation, Why Failure is good, Customer value proposition, Funding choices, Breakthrough Technologies and Pricing strategy.
Hollywood has etched the image of the stereotypical successful businessperson in our minds. They are older persons with a top formal educational background who worked up the business totem pole. They are also dressed with the designer suits being served by subservient assistants who cater to their every need. However, though in some circles the designer suit wearing bosses may be the reality such a depiction may not be a true reflection of the everyday world. Although, the average business owner does not fit the fictitious stereotype presented in movies, it is true that most entrepreneurs of yesteryear were older. Today however, there has been a gradual shift in the trend for business ownership to less experienced, younger entrepreneurs.
From travelling through bullock carts to becoming the first Asian nation to reach the red planet just at the cost of USD 74Mn , India has come a long way in becoming a shining star in the list of Information Technology(IT) revolutionized nations. If there is one message that runs in every pipeline of all businesses, whether small or large, it is -“Be equipped for change”. What is expected of businesses today is not just a change in the way of doing the same things but also finding new ways of doing new things.
Digital Marketing is the promotion of a brand or product via one or more forms of electronic media. With digital marketing an entrepreneur, business owner or marketer is able to analyze in real time what is working and what isn’t working for their business and make tweaks. This form of marketing differs from traditional marketing because of the channels that are used. Digital marketing also allows you to know how much views, what’s is being viewed, the amount of email conversion among others.
Social media has rapidly emerged as the most powerful form of marketing and market research the world has ever seen.
With internet dramatically changing the pace, scale, and cost of communication, social media (i.e. talking to people) gives you an awesomely Inexpensive and effective way to build trust to help increase your sales conversions.