Value For CustomersTeninnovateNuturing Entreprenuership

Creating Value for Customers

Creating Value for Customers


As is known, every business needs a potential market, and every market needs to be tapped through a well-planned marketing strategy. Although, as everything else, devising a befitting marketing strategy is easier said than done. 

The basic idea of marketing, lies in the popularly known “4 Ps”, which comprise of Product, Price, Place and People. While product, or services, remain constant, the other Ps are dynamic, and play a major role in the determination of the success of any new business idea.