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Women Entrepreneurship - The success story

Women Entrepreneurship - The success story

In the last few decades, women have created a storm by entering new fields & professions. They have proved their mettle by being central to the growth of homes, businesses, economies and our futures. In this blog, we take a look at the distinctive characteristics that set a female entrepreneur apart from her male counterpart, and how gender-specific strengths can be combined to push the boundaries of innovation, expansion and economics.

The inception of the idea to be an entrepreneur stems from similar desires for both sexes: they have always envisioned having a business of their own or have wanted to start something of great meaning and significance to them. But much of the similarity ends here and gender-specific differences greatly influence the start and progress of their entrepreneurial journey. 

Cloud Computing:A perk for a sustainable startup ecosystem

Cloud Computing:A perk for a sustainable startup ecosystem

From travelling through bullock carts to becoming the first Asian nation to reach the  red planet  just at the cost of  USD 74Mn , India has come a long way in becoming a shining star in the list of Information Technology(IT) revolutionized nations. If there is one message that runs in every pipeline of all businesses, whether small or large, it is -“Be equipped for change”. What is expected of businesses today is not just a change in the way of doing the same things but also finding new ways of doing new things.

5 Points to ponder upon when using Social Media for Marketing

Social media has rapidly emerged as the most powerful form of marketing and market research the world has ever seen.

With internet dramatically changing the pace, scale, and cost of communication, social media (i.e. talking to people) gives you an awesomely Inexpensive and effective way to build trust to help increase your sales conversions.