Entrepreneurship

Women Entrepreneurship - The success story

Women Entrepreneurship - The success story

In the last few decades, women have created a storm by entering new fields & professions. They have proved their mettle by being central to the growth of homes, businesses, economies and our futures. In this blog, we take a look at the distinctive characteristics that set a female entrepreneur apart from her male counterpart, and how gender-specific strengths can be combined to push the boundaries of innovation, expansion and economics.

The inception of the idea to be an entrepreneur stems from similar desires for both sexes: they have always envisioned having a business of their own or have wanted to start something of great meaning and significance to them. But much of the similarity ends here and gender-specific differences greatly influence the start and progress of their entrepreneurial journey. 

Social Entrepreneurship

Social Entrepreneurship

 

The appealing and serene mountains, the clear winds from amidst the healthy foliage of the robust woods, the calm sounds of the gushing water flowing across the rivers, little birds chirping back-and-forth from their nests as they measure the far-reaching sky, the modest people and the colourful and bustling aura despite religious and cultural differences; that’s what my India is all about. That’s what our India is all about. But somewhere amongst this enthralling and hypnotizing description of India, in the shabby roads of this economically-rising-country lies the harsh truth. 

Creating Value for Customers

Creating Value for Customers


As is known, every business needs a potential market, and every market needs to be tapped through a well-planned marketing strategy. Although, as everything else, devising a befitting marketing strategy is easier said than done. 

The basic idea of marketing, lies in the popularly known “4 Ps”, which comprise of Product, Price, Place and People. While product, or services, remain constant, the other Ps are dynamic, and play a major role in the determination of the success of any new business idea.

Creativity and Innovation

Creativity and Innovation

Creativity

Creativity is generation of ideas that result in improved efficiency or effectiveness of a system. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. If you have ideas, but don’t act on them, you are imaginative but not creative.

From Naukars to CEOs

From Naukars to CEOs

Indians have always been longing for well-settled job oriented future self's secured lives. All of the 'get-a-job-after-study' ideology started off from the time of The Raj. Britishers had a way with playing with Indian minds. They wanted to change our entire thought process and thus attacked at the  very grass root level by changing the whole idea behind education and squeezing it to - get a job!
Six decades post independence, it was still prevailing. "Khud ka business" (one's own business) was way too gross. 'Failure' was possibly the best annotation given  to those who tried.
 Until now.

The Power of Networks

The Power of Networks

Hollywood has etched the image of the stereotypical successful businessperson in our minds. They are older persons with a top formal educational background who worked up the business totem pole. They are also dressed with the designer suits being served by subservient assistants who cater to their every need. However, though in some circles the designer suit wearing bosses may be the reality such a depiction may not be a true reflection of the everyday world. Although, the average business owner does not fit the fictitious stereotype presented in movies, it is true that most entrepreneurs of yesteryear were older. Today however, there has been a gradual shift in the trend for business ownership to less experienced, younger entrepreneurs.