Digital Marketing

Freelancing in the Era of Digital Marketing

Since its inception, freelancing has  been about ditching the corporate workplace and leading an independent life, without compromising on the returns of one’s expertise. Over the years it has become a lifestyle suitable for those who do not wish to be part of a system which restricts their independence.

Albert Camus, a leading 20th century philosopher and thinker said:

“The only really committed artist is he who, without refusing to take part in the combat, at least refuses to join the regular armies and remains a freelance”

User Experience and Use Centric Design

User Experience and Use Centric Design

Less than two decades back, when we engineers set out to work on industry standard programming and application development, we had no idea of user centric design. We only knew or ‘GUI’ or user interface. UI of the late 80s and early 90s was largely designed to maximise performance with a minimal look and feel.  As programmers we were adept at Unix commands on command line or typing powerful data manipulation commands on an Oracle or SAP interface. Everything was a text command. Programmers designed the applications or apps. Expectedly all apps that were considered usable by geeks were released to innocent unsuspecting customers. If you are in doubt, just find a copy of Oracle Enterprise Manager User Manual of version 8. Life has changed so much since then. 

E-Commerce in India in 2015

Since 2012, e-commerce in India has grown the fastest in the Asia-Pacific region. With over 250 million internet users and growth being shown at an extremely fast rate, e-commerce in India is estimated to reach $20 billion in 2015, which is eight times ($2.5 billion) the amount it was worth in 2009. This infographic by vouchercloud takes a look at the growth of e-commerce in India and predicts the levels it could reach in the not too distant future.


Digital Marketing in India

Digital Marketing in India

Digital Marketing is the promotion of a brand or product via one or more forms of electronic media. With digital marketing an entrepreneur, business owner or marketer is able to analyze in real time what is working and what isn’t working for their business and make tweaks. This form of marketing differs from traditional marketing because of the channels that are used. Digital marketing also allows you to know how much views, what’s is being viewed, the amount of email conversion among others.

5 Points to ponder upon when using Social Media for Marketing

Social media has rapidly emerged as the most powerful form of marketing and market research the world has ever seen.

With internet dramatically changing the pace, scale, and cost of communication, social media (i.e. talking to people) gives you an awesomely Inexpensive and effective way to build trust to help increase your sales conversions.