Cloud Computing:A perk for a sustainable startup ecosystem

From travelling through bullock carts to becoming the first Asian nation to reach the  red planet  just at the cost of  USD 74Mn , India has come a long way in becoming a shining star in the list of Information Technology(IT) revolutionized nations. If there is one message that runs in every pipeline of all businesses, whether small or large, it is -“Be equipped for change”. What is expected of businesses today is not just a change in the way of doing the same things but also finding new ways of doing new things.

Looking at everything as a service…a service that’s is not just available to those who can exploit it but rather toeven those with limited resources…

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Earlier, before the onset of cloud technology, big companies used to tap IT service providers in the form of hosting companies, co-location companies, outsourcers and managed service providers, to develop and establish a data centre either in-house or on a contractual basis and provide their organizations with computing capabilities. This resulted in businesses juggling together multiple systems, data centres and legacy systems which would eat almost 75% of the company’s IT budget plus it was almost impossible for small and medium businesses located in three and four tier cities to take advantage of these services.


So now companies don’t have to start from scratch or build their own computing capabilities for any additional needs, nor do they need to spend large amounts in deploying new applications.They can instead rent and pay per use.

Also, complex services that were available to only large organizations can be made available to SME’s who would otherwise not have access, and thus cloud computingenables them to grow their business rapidly.

Cloud in India…Encouraging Make In India

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Talking about our nation, India has definitely gained a huge momentum in adopting cloud technology.According to IDC, the cloud market in India stood at USD 688_M in 2012, a figure that's expected to rise to USD 3.5_B by 2016[1].With IBM spending USD 1.2_M on cloud investment program in India to serve companies like Airtel, HCL, Thermax, Luminous and Tata Motors, a report by A. Gartner suggests that in the coming future India would experience a growth of about 30% in the cloud segment in addition to the cloud services provided to the small businesses in India[1].

Also Indian cloud services could hit a total worth of around USD 1.7B in the coming years [2].From defence to healthcare and telecommunications, Cloud computing is able to serve all sectors in our country adequately.

But the main sectorthat can otherwise die a quick death and essentially requires to be well served by the emerging technologies,are start-ups.Reasons for start-up failures could be varied, starting from skill challenges to strategy,but two of the main reasons behind failing of start-ups in India are lack of capital and infrastructure.

Paving the way for these new businesses to flourish…

  • Cloud computing provides flexibility and the required IT infrastructure at reduced costs. These new setups do not have toarrange and spend huge capital on building up and maintaining their own servers and storage hardwarebut instead buy they rent them on cloud on rent and pay as per use.In addition to servers they can easily lay hands on the currenttechnology, applications and software and save. They do not have to worry about the technical maintenance issues and they can spend their crucial time on their core functions.
  • Employees working in these companies can work on and off the desk and remain connected to each other irrespective of their geographic location by moving their desktop applications to cloud and accessthem via internet from anywhere, expanding their office boundaries to their clients premises too.
  • Backing up all the data on the cloud makes the working environment more flexible such that failure in any one part of the environment does not affect the overall development process.
  • Cloud is secured enough to handle unauthorized access, modification or loss of data.In fact hybrid cloud solutions can be used to deploy workloads in a highly secure and scalable manner.
  • Storing data on big data not only provides them with low cost storage but also provides a platform to search and perform analytics on their data.
  • In addition to above, less on-site staff is needed if they use cloud based infrastructure.
  • Overall, we can say that adoption of cloud technology has given a lot of opportunities tostart-ups to grow and make their own mark in the highly competitive Information Technology (IT) environment of India.


The Next big thing...

In the coming years, the most exciting cloud solutions that new businesses can look upon are:

  • Bootstrap businesses can get tailored solutions for their core functions directly from the cloud so that theycan focus their entire effort on the critical bsunness issues, saving time and effort
  • By adopting cloud technology, these businesses can operate virtually working in different locations, sharing their talents, withflexible staffing, rising or falling depending upon business  demands.
  • With the growing number of plug-in services andplatforms, they would be able to reach markets that earlier were accessible only to largeorganizations. 

Future definitely is bringing a whole new wave of opportunities for start-ups.They just have to gear up and make the most out of it.


“To be what we are, and to become what we are capable of becoming,

Is the only end of life.”

-         Baruch Spinoza




[3] Cloud Computing Emergence Evolution And Future in India ;Harshit Jhaveri , Mamta Agrahar,Hardik Jhaveri;June 2014