Digital Marketing is the promotion of a brand or product via one or more forms of electronic media. With digital marketing an entrepreneur, business owner or marketer is able to analyze in real time what is working and what isn’t working for their business and make tweaks. This form of marketing differs from traditional marketing because of the channels that are used. Digital marketing also allows you to know how much views, what’s is being viewed, the amount of email conversion among others.
Digital marketing provides small and medium sized businesses the opportunity to bridge the marketing gap with larger businesses with large marketing budget. Many of the different channels used in this medium is free or very low cost, and very easy to monitor hence this is so effective. Much of the businesses that created the major social media channels are in North American such as Facebook, Twitter, LinkedIn, Google among others. This however does not limit digital marketing and Social Media to North America. As a matter of fact, small businesses all over the world are finding lots of successes using digital marketing. One of the country that has been taking full advantage of the changes taking place in the digital marketing arena is India.
It is important to note that according to SAS, there are three (3) keys to Digital Marketing success, these include
· Managing different customer relationship across different platforms and channels
· Respond to different customer feedback and manage interaction
· Extract value from data to make more informed decision
According to an article in the Indian Times in August 2014, about 1.5 lakh jobs were expected to be created in the digital marketing arena as more and more companies are starting to realize the importance of digital marketing and how it can help them build their brand online. Many companies are outsourcing their online/digital marketing, social media services to India, leading it to become one of the strongest hub for outsourced digital marketing services. The opportunities and potentials for online marketing in India is Huge and people are taking advantage of it.
There are lots of resources available online for anyone willing to get involve in the digital marketing arena such as blogs and other free training resources, there are also many tools and aps which make digital marketing very easy. This has been the driving force of the digital revolution in India.
Whereas a few years ago traditional marketing has been the driving force of all marketing activities for small, medium and large businesses. Larger businesses always had the advantage over the smaller and medium sized businesses and smaller business based on their budgets, this is no longer the case. Also traditional marketers normally had university degrees and their fancy education. Today it is easy for anyone to become a digital marketer by pursuing certain digital marketing courses. Many traditional marketers are now converting into digital marketers especially in places like India because of the potential. Business such as Hubspot offer a free digital marketing certificate that anyone can get access to, it is very easy and no business or entrepreneur should ignore it.